By now, no one doubts that retail business is undergoing the most significant transformation in more than a half century. Some impacts of this transformation are more obvious than others, but it has become abundantly clear that to stay competitive, retailers must do the following:
Create new reasons for consumers to value in-store experiences over online experiences.
Redefine the in-store experience to make it richer and more immersive, enabling seamless physical-digital converged experiences on the consumer's mobile device.
Maximize the ROI of in-store experiences and reduce costs while unlocking new revenue growth opportunities.